Digital Marketing Coordinator/Analyst

Job Description

The Digital Marketing Coordinator/Analyst will focus on the measurement, analysis and reporting of marketing efforts and make actionable recommendations to achieve organizational goals. This position will work closely with Marketing, Sales and R&D teams to analyze data from digital and traditional marketing channels, online e-commerce channels and internal systems to understand the impact of marketing and communications strategies.

Position: Digital Marketing Coordinator/Analyst

Industry: Manufacturer/Distributor

Location: Cypress, CA/ Orange County

Languages: English/Spanish Bilingual

Pay: $18-22/hr (DOE)

Status: Full time + Competitive benefits package

Duties

• Perform in-depth data analysis to identify impact of marketing strategies, campaigns, channels, tactics and audience behaviors
• Perform in-depth analysis of marketing analytics in conjunction with metrics from programmatic business areas such as Google Analytics and Amazon
• Create and manage regular and custom analytics reports; design and deliver reports, summary tables, charts and interactive tools
• Analyze and interpret multichannel and conversion funnel performance (website, email, digital advertising, SEO/SEM, social media and etc).
• Help create and manage A/B and multivariant testing efforts across digital marketing initiatives
• Manage the Google Analytics tagging and tracking efforts, including website events, email and social campaigns
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• 2 years’ experience in digital marketing and data analytics
• Experience with Google Analytics, Google AdWords, Amazon Seller Central and Paid Social
• Proficient in Excel and Google Suite
• Intermediate knowledge of Microsoft Office, including Word, Excel and PowerPoint is required
• Excellent written, verbal, and social communication skills
• Exceptional analytical, quantitative, problem-solving, and critical thinking skills
• Excellent communication and interpersonal skills
• Ability to work within a team and serve as a trusted expert
• Working knowledge of Adobe Creative Suite, including Photoshop, Illustrator and Acrobat is a plus.
• English / Spanish Bilingual (speak, read and write)